Senior Demand Generation Manager

Remotefull timeRemote

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senior

$150k–$170k

H1B: no

Coverbase Senior Demand Generation Manager role at Coverbase focused on building and executing integrated demand programs across multiple channels. Responsibilities include evolving ABM strategy, managing paid media agency, and creating field programs for enterprise buyers.

Responsibilities

Build and execute integrated demand programs across ABM, field and events, paid, content, digital and sales-assisted channels.
Own and evolve our ABM motion, partnering closely with Sales on target accounts, buying groups, campaign strategy, outreach and follow-up.
Manage our paid media agency, setting priorities, evaluating performance, and ensuring the paid investment is driving results.
Build field programs that create real opportunities for engagement, including executive dinners, roundtables, conferences and other high-value experiences, from audience development through follow-up and measurement.
Partner closely with AEs and SDRs to turn marketing programs into qualified conversations and pipeline.
Own campaign execution and reporting in HubSpot. Understand funnel performance, conversion and pipeline contribution, and use the data to make better investment decisions.
Identify and test new ways to reach enterprise buyers. Bring ideas, experiment, learn quickly and scale what works.
Actively support the programs you build in market, including using LinkedIn to promote events, content and campaigns and engage the audiences we care about.
Minimum Requirements
6+ years of experience in demand generation, growth marketing or a related B2B SaaS marketing role.
Demonstrated experience building programs that contribute to qualified pipeline, with specific examples and results you can share.
Experience marketing to enterprise buyers and navigating longer, multi-stakeholder sales cycles.

Qualification

Experience marketing to securityWhat makes this role uniqueBuildDirect impact on growthA market that is changing quicklyRoom to grow

Preferred

Experience marketing to security, risk, procurement or other enterprise technology buyers.
Experience in an early-stage or high-growth B2B SaaS company.
Experience reaching regulated industries or complex enterprise buying organizations.
What makes this role unique
Build, don’t inherit: You’ll be joining at a point where there’s real traction, budget and a strong foundation, but enormous room to determine what the demand engine becomes.
Direct impact on growth: You’ll be close to the pipeline, the customers and the Sales team. You’ll see what works and have the freedom to act on it.
A market that is changing quickly: AI is reshaping how enterprises think about third-party risk, and Coverbase is building a different approach to a category that has relied on the same processes for decades.
Room to grow: This is an opportunity to build alongside the company and take on increasing ownership as the marketing organization scales.

Benefits

Medical
401(k)
PTO
Equity/RSU

Company

Coverbase

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Source: ashby

Active within the past hour

Remote-friendly

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Must-Have Skills for This Role

ABMHubSpotpaid mediafield programsexecutive dinnersroundtables

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Senior Demand Generation Manager at Coverbase · LumiJobs