Own adoption and engagement outcomes for our products: who is using them, how deeply, and what it takes to bring on the next cohort.

Be a public face of our products across the progressive ecosystem — demos, trainings, conference panels, cycle kickoffs, and the group chats where campaign professionals actually ask each other what to use.

Grow the user base – bringing on new users across the ecosystem and evangelizing our products to new audiences.

Help our users build a habit of finding research and answers they need regularly with our tools, and help them incorporate our products into their regular workflows.

Build a product story for each audience we serve – from non-profits, to Senate and House campaigns, to state parties, to advocacy organizations – and translate a product into language a campaign manager or comms director can act on immediately.

Talk to users to understand why they adopt, stall, or churn, and translate that insight into growth tactics, messaging that drives adoption, and recommended product updates to our engineering team.

Build and maintain the materials that make our products spread: one-pagers, case studies, and training decks.

Build out email/lifecycle marketing programs that drive engagement, product adoption, and new customer acquisition.

Manage our marketing metrics and analytics, set targets, and report on progress to our acquisition and engagement goals.

Our ideal candidate likely:

Has worked multiple election cycles in Democratic or progressive politics — campaigns, committees, independent expenditures, labor, advocacy, or a consulting firm serving them.

Has 4+ years in product marketing, growth, adoption, or a client-facing role where they personally owned whether people used the product.

Product Growth & Adoption Manager

Responsibilities

Benefits

Company

Blueroseresearch

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