GTM Engineer

Remotefull timeRemote

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mid

H1B: no

Legalist The GTM Engineer at Legalist leads the marketing function end-to-end, focusing on brand elevation, content creation, and digital communications. This role partners with leadership and internal stakeholders to strengthen market presence and support business development.

Responsibilities

Marketing Strategy
Develop and drive an integrated marketing strategy that supports Legalist’s business objectives and growth priorities
Partner with leadership to pinpoint opportunities for strengthening our market presence and elevating our brand
Translate business priorities into measurable marketing initiatives spanning brand, content, communications, and digital channels
Establish our marketing priorities and measure effectiveness of initiatives
Brand & Communications
Own Legalist’s brand across all external marketing materials and communications
Ensure consistent messaging and visual identity across client-facing presentations and digital collateral
Manage relationships with designers, PR partners, and other external parties
Seek out opportunities to increase our brand visibility through PR, media opportunities, and thought leadership
Content & Business Development
Oversee Legalist’s content strategy including newsletters, our website, thought leadership, and other marketing channels

Qualification

5+ years of B2B marketing experienceStrong marketing backgroundExperience managing websitesExperience working with financial

Required

5+ years of B2B marketing experience, ideally within asset management, financial services, legal, fintech, or another relationship-driven industry
Strong preference for experience in content creation and brand marketing in the fintech, legal, or asset management space
Experience owning a marketing function in a growing company, or leading marketing in a lean environment
Strong marketing background, including brand marketing, content, communications, and PR
Experience managing websites, creating marketing collateral, pitch decks, presentations, newsletters, and email marketing
Comfortable working with data to evaluate effectiveness and guide future strategy
Strong project management skills with the ability to balance multiple priorities in a fast-paced environment
Excellent communication skills with experience partnering directly with senior leadership
Builder mindset with a willingness to roll up your sleeves and execute