AI Growth Marketer

Required

• You've built demand generation for an AI product specifically, not just a general tech or B2B product. This is the requirement we care about most. Cinder is an AI company selling an AI product to companies building with AI, and you should be able to hold a real conversation about how models and agents behave, why evals matter, and where these systems break, because with this audience, that fluency is the marketing.
• 4+ years in growth marketing or B2B demand generation, and you built from zero: the first marketing or demand gen hire somewhere, with no existing pipeline, playbook, or established program to inherit.
• A track record of owning a pipeline number: what you targeted, what you hit, and what you missed
• You've built demand in a category where the downside of failure is existential (cybersecurity, identity and authentication, fintech risk, regtech, or similar). You know how to write about serious risk accurately, and how buyers behave when the downside is a breach or an incident
• You care about the internet being a safer place. This is more than a job to you, and it shows in your work
• Strong judgment on content, positioning, and messaging. You'll brief and edit copy written by others (or drafted with AI) rather than write all long-form copy yourself, but you know the difference between good and generic
• Comfortable in a CRM and marketing automation stack, and able to build your own reporting rather than wait on someone else for it
• A builder's mentality: low ego, high ownership, comfortable defining your own strategy and workflows in a small team