Social Media & Content Lead

Required

• A proven track record scaling a page from 0 to 1 — you built its first real audience
• A proven track record scaling a page from 1 to 100 — you took an established account to a much larger audience and kept engagement healthy
• Ownership of creative direction — a brand look, a recurring series or campaigns where the calls were yours
• Hands-on editing and graphic design skills, with a reel of work you cut and designed yourself
• Experience growing social for a consumer mobile app, where the goal was downloads and active users — fintech or crypto experience is a strong plus
• Experience scaling brand pages, faceless or on camera, not just a personal account
• A scrappy, high-energy operator mindset — you thrive in a fast-paced, resource-lean environment where you're building the playbook as you go
• HOW WE'LL MEASURE SUCCESS
• First 30 days: Channel audit done, creative direction agreed, daily posting live on all three platforms
• First 90 days: 3+ repeatable formats proven by testing, first post past 1M views, views-to-install tracking in place
• First 180 days: Social is a measurable top-3 acquisition channel, with follower and view growth compounding month on month