Director of Growth Marketing - Performance

Required

• Energized by the pace of change in paid marketing–always looking for the next way to win.
• Data drives everything you do–but you're not afraid to trust your intuition or run an experiment when data is incomplete or slow to arrive.
• You want to have a massive impact within the company and are energized by ambiguity rather than needing a fully defined playbook.
• Cross-functional leadership: you can develop a vision, get buy-in from stakeholders who don't report to you (product, data science, compliance, advanced analytics), and see it through to completion.
• Comfortable operating at both altitudes–setting long term strategy in one meeting and analyzing SEM performance in the next.
• A builder's mindset: energized by creating something from scratch, not just optimizing an existing machine.
• Experience in fintech, lending, or another regulated B2C category.
• Experience at a high-growth startup or growth-stage company.
• Strong SQL–you don’t have to wait for an analyst, you get your own answers and can coach your team to do the same.
• Piloted and scaled advanced measurement approaches (incrementality testing, geo holdouts, MMM, MTA).
• You will be accountable for being on the cutting edge of new channels, and moving them into testing quickly.
• You will be building the data-driven machine–this is not a defined playbook or "operate an existing machine" type of role.