Baselayer Growth Marketing Manager at Baselayer to run experiments and optimize campaigns across paid, owned, and earned channels. Responsible for managing budget, building tests, and driving pipeline and revenue.
Responsibilities
We're hiring a Growth Marketing Manager to run experiments across paid, owned and earned channels that turn into qualified pipeline. You'll plan, launch, and optimize campaigns across paid, owned and earned channels to reach risk, compliance, and fraud leaders at banks, credit unions, and fintechs.
You'll report to marketing leadership and work closely with Sales, Product Marketing, Design, and Revenue Operations. You'll own the budget, the testing roadmap, and the reporting, and your numbers will show up directly in pipeline reviews and leadership conversations.
This is not a role for someone who wants to hand campaigns off to an agency and review a monthly deck. We're looking for someone who gets into the ad accounts, builds the tests, reads the data, and is accountable for pipeline and revenue, not just clicks and leads.
Own programs across paid channels like LinkedIn and Google Ads, owned channels like email and the website, and earned channels like social and partnerships, from strategy and audience targeting through launch and daily optimization.
Build and run account-based advertising programs aimed at target financial institutions and fintechs, in partnership with Sales
Manage and allocate the budget across channels.
Launch and scale retargeting, content syndication, and sponsored placements that support the full buyer journey
Testing and Conversion
Run a structured testing roadmap across audiences, offers, creative, email, the website, and landing pages.Partner with Design and Product Marketing to brief and iterate on creative and messaging for a compliance-minded buyer
Improve website, landing page and form conversion rates, and reduce friction from first click to booked meeting
Reporting on what each experiment teaches us, and scale the ones that work.
