Checkr Creative Director at Checkr leads the creative vision and execution of the brand identity and campaigns. This role manages the Brand Studio team and builds brand standards and AI-powered tools to scale creative work across the company.
Responsibilities
Set and lead the creative vision for Checkr, translating brand strategy into distinctive ideas, campaigns, and experiences that build recognition and strengthen the brand over time
Own and evolve Checkr's newly refreshed brand identity system — visual language, voice, and design standards — ensuring it's applied consistently and thoughtfully while continuing to push the brand creatively as the company scales
Lead and inspire the Brand Studio team, raising the creative bar through strong direction, mentorship, and a high standard of craft, while continually exploring new ways of working — including AI tools and processes — used additively to extend the team's craft, never in place of it
Lead the development of high-impact brand campaigns and creative platforms from concept through execution, bringing strong creative judgment to work across channels and formats
Build brand into an operating system — standards, briefs, review cycles, and clear decision rights — paired with AI-powered, self-serve tools, and partner across Checkr to put those tools directly in every team's hands
Define and track brand health (awareness, sentiment, consistency) to measure the impact of brand investment beyond individual campaigns
Own creative execution and exercise final judgment on high-visibility brand moments — from campaigns and product launches to executive communications — ensuring the work is strategically sound, creatively distinctive, and executed at a high level of craft, including knowing when AI-generated work is off-brand or needs a human hand
Advise Checkr's executives on brand positioning and narrative, and partner with Marketing leadership to align brand strategy with go-to-market priorities
10+ years of experience in creative and brand leadership
including experience building or significantly scaling a brand function — not just maintaining one
A strong portfolio of brand-building work demonstrating exceptional creative thinking, conceptual ability, and craft across campaigns, channels, and experiences
A proven track record of developing distinctive creative ideas and translating brand strategy into work that earns attention and builds brand recognition
