Senior Product Manager, Audience Lifecycle Tools

Required

• 5+ years of digital product management experience managing complex platforms, with a track record of driving measurable business or audience outcomes.
• Substantive experience managing enterprise marketing automation platforms, customer data platforms (CDPs), or audience lifecycle suites (e.g., Salesforce Marketing Cloud, Piano.io, Braze, Segment).
• Demonstrated experience translating complex cross-departmental requirements into structured user stories, technical specifications, and prioritized roadmaps.
• Proven track record leading technical software migrations, vendor integrations, or enterprise tooling rollouts.
• Strong background in data-informed product development, including experience with digital analytics, cohort tracking, and structured A/B testing.
• Systems Thinking: Ability to synthesize inputs from across a federated matrix of stakeholders into a coherent product architecture and execution plan.
• Internal Tool & Platform Enablement: Deep empathy for internal users, balancing self-service flexibility with structured organizational guardrails.
• Data Literacy & Attribution: Fluency in customer segmentation logic, data pipelines, retention funnels, and performance reporting.
• Cross-Functional Influence: Superior written and oral presentation skills, with the ability to explain complex technical concepts clearly to both technical and non-technical partners.
• Iterative Problem Solving: Ability to prioritize high-leverage product enhancements and maintain roadmaps through periods of organizational or technical evolution.
• Education Requirements
• Bachelor’s degree in Computer Science, Information Systems, Business Administration, Marketing, or related field, OR equivalent practical work experience demonstrating equivalent technical and product management capability.