NPR Vice President, Marketing Strategy at NPR leads operational planning and execution of marketing strategies across NPR's portfolio. Manages a team to attract, grow, and retain diverse audiences while driving brand alignment.
Responsibilities
Partner across divisions to identify emerging audience opportunities and propose initiatives and campaigns aligned with NPR’s strategic goals.
Directly manage, guide, and mentor a team of marketing professionals overseeing audience development work on NPR products, podcasts, and platforms.
Define target audiences, perform competitive landscape analyses, identify market opportunities, establish messaging frameworks, and set KPIs to launch new properties and sustainably grow audiences.
Create cohesion and consistency across marketing strategy work by lifting up best practices, strengthening and reimagining workflows, and deepening team collaboration.
Maintain and enforce a consistent brand expression, voice, and positioning across all channels and consumer touchpoints.
Partner with internal and external stakeholders to develop third-party publisher and brand partnerships to grow, diversify, and acquire new audiences.
Strengthen the marketing team’s commitment to cultivating meaningful, collaborative partnerships with our network of Member stations.
In close collaboration with the CMO, set operational priorities, allocate staff effectively, and manage project workflows.
Build and maintain strong cross-functional relationships to ensure Marketing’s capabilities, role, and integration across the organization are clear.
Measure project success using industry-standard metrics (Nielsen ratings, Cume, AQH, CTR, downloads, etc.) to evaluate show and podcast campaign performance.
Support and optimize NPR’s consumer products marketing strategy to expand brand reach and complement revenue initiatives.
Select, manage, and hold accountable external partners, such as digital ad agencies.
Qualification
Hands-on experience conceptualizingStrong listeningOutstanding writtenEducation RequirementsKnowledge of the public media landscapeExperience supporting product marketing
Required
12 to 15+ years of progressive marketing experience, with at least 7+ years in a senior management role overseeing multidisciplinary teams and project budgets.
Proven track record of operationalizing strategic goals into execution roadmaps, managing competing priorities, and leading cross-functional project teams through complex, deadline-driven product or campaign launches.
Hands-on experience conceptualizing, building, and executing end-to-end integrated marketing campaigns across multiple distribution touchpoints—including broadcast, podcasting, digital display, social media, email lifecycle marketing, and mobile app ecosystems.
Demonstrated proficiency in establishing performance benchmarks and leveraging audience measurement metrics (such as Nielsen ratings, Cume, AQH, CTR, downloads, active users, and conversion rates) to evaluate, optimize, and report on campaign ROI.
Strong listening, writing, and speaking skills.
Knowledge of best marketing practices for email, display ads, websites, and apps.
Exceptional collaboration skills with a proven ability to work cross-functionally and gain the respect and support of internal and external clients.
Deep knowledge of modern audience acquisition, retention, and engagement practices across broadcast, podcasting, digital display, social media, lifecycle email marketing, and mobile app ecosystems.
Outstanding written, verbal, and interpersonal communication skills.
Creative mindset with a passion for marketing, advertising, design, and storytelling.
Exceptional interpersonal skills with the ability to build trust, drive consensus, and maintain productive relationships across diverse departments (editorial, product development, legal, finance, and revenue teams).
Education Requirements
Preferred
Knowledge of the public media landscape, preferably with direct experience either at a Member station or in close collaboration with federated systems.
Experience managing external creative or digital advertising agency relationships.
Experience supporting product marketing, merchandising, or consumer brand expansion
Demonstrated understanding of the unique dynamics, revenue models, and collaborative touchpoints between national network programming and local station engagement.
Hands-on experience working alongside product development, digital design, and editorial teams to align marketing strategy directly with audience UX and content lifecycle management.
