Senior Vice President, Audience Development & Content Distribution at NPR · LumiJobs
senior
$290k–$350k
H1B: no
NPR Senior Vice President, Audience Development & Content Distribution at NPR leads enterprise content planning and multi-platform distribution strategy. Oversees network syndication and audience engagement across NPR and member stations.
Responsibilities
Multi-Platform Distribution & Ecosystem Growth
Drive Enterprise Content Planning: Build and manage the enterprise-wide content roadmap, aligning daily news flow, major investigative series, podcasts, newsletters, and special projects across all publishing platforms to optimize newsroom capacity and audience engagement.
Execute Channel & Syndication Strategy: Oversee multi-platform distribution across owned digital properties (apps, web, newsletters) and third-party networks (search, social platforms, news aggregators, streaming platforms) while adapting to media consumption trends and algorithm shifts.
Lead Ecosystem Relationships: Build, maintain, and expand long-term executive relationships with publishers, digital-native media outlets, radio/TV syndicators, and non-profit journalism networks.
Optimize Audience Growth & Impact: Direct cross-functional initiatives with SEO, social media, and newsletter teams to boost discovery, retention, and measurable civic and journalistic impact.
Member Network Strategy
Architect Station Network Publishing: Design, govern, and scale the operational framework for network syndication, content sharing, joint reporting initiatives, and affiliate publishing across Member stations and affiliate newsrooms.
Cultivate Member Relationships: Serve as the central executive partner to station managers, news directors, and affiliate leaders, establishing partner advisory cadences and service standards that deliver maximum strategic value to Member stations.
Establish Impact & Performance Metrics: Partner with data and analytics teams to define network operational KPIs, content adoption metrics, and ROI frameworks, translating audience data into actionable strategic recommendations for editorial leadership.
Enterprise Infrastructure & Strategic Leadership
Modernize Publishing Workflows: Architect technology-enabled distribution workflows, enterprise CMS stacks, asset management repositories (DAM/MAM), and ethical AI tools designed for distributed network environments.
Manage Budget & Executive Alignment: Oversee the content operations and distribution budget, manage strategic resource allocation, and collaborate with Legal, Product, Tech, and Revenue leadership to preserve brand safety and organizational alignment.
15+ years of progressive leadership experience in media strategy, content operations, audience development, or network distribution—ideally within a major newsroom, public broadcasting network, or federated media alliance.
Demonstrated expertise managing complex editorial calendars, media partner relationships, and multi-channel digital distribution mechanics (SEO, news aggregators, newsletters, social platforms, and streaming syndication).
Proven experience designing, scaling, and managing complex affiliate syndication systems, content-sharing networks, or federated member-station alliances.
Executive-level familiarity with enterprise publishing architecture, distributed CMS stacks, media asset management systems (MAM/DAM), and workflow automation.
Exceptional executive presence with a track record of building consensus, inspiring collaboration, and aligning independent station partners and cross-functional leaders around shared strategic goals.
Strong operational budget management experience with familiarity with network economics, membership models, or syndication structures.
Strategic Publishing Vision: Ability to bridge high-level editorial vision with operational execution, aligning enterprise storytelling with multi-platform delivery mechanics.
Federated Stakeholder Diplomacy: Exceptional interpersonal and negotiation skills to build trust, navigate federated governance structures, and align independent partners.
Data-Informed Editorial Judgment: Strong competency in translating quantitative audience analytics and qualitative metrics into strategic publishing decisions.
Executive Change Leadership: Proven capacity to guide teams through digital transformation, process modernization, and evolving media landscapes.
Mission-Driven Commitment: Passion for public-interest journalism, editorial integrity, and the vital role of news in a healthy democracy.
Education Requirements
Preferred
Deep operational understanding of public radio, member-station governance, and federated media fundraising/licensing models.
Direct experience evaluating and implementing ethical AI, automated distribution tools, or next-generation media delivery frameworks within distributed media environments.
