This role spans three connected areas of product marketing: sales enablement, module marketing, and customer expansion. You will own all three end to end. Most of your energy will go to enablement, expansion, and module marketing, in that order of urgency as the field and our roadmap demand.

Product marketing is a function we are still building. You will be our dedicated product marketer, so you will set the standards, templates, and systems as much as you follow them. You will decide what gets built next based on what Sales and Client Success tell you is moving deals and renewals. As the team grows, you may have the chance to mentor more junior marketers.

Sales Enablement

Own the core sales content library, including the sales deck, two-pagers, white papers, and collateral that quantify our impact for buyers and customers. Keep it accurate and current as the product and the market change. Work with Sales to learn which pieces move deals forward and which ones don't.

Deal-Specific Content

Build tailored content for late-stage opportunities, such as custom one-pagers and slides. Take a rough brief from a sales rep and return a polished deliverable without a heavy process around you. Be able to point to specific content you built that helped advance or close a deal.

Competitive Intelligence

Maintain competitive intel and battlecards as the market shifts. Keep them current without being asked, so reps never walk into a conversation with outdated information.

Product and Module Marketing

Develop positioning and messaging by module and buyer. Build module deep-dive materials and lead go-to-market for module launches, including palliative care and deterioration.

Customer Expansion

Partner with Client Success on expansion messaging, executive steering committee and QBR materials, and release communications for existing customers. Help customers see the value they are already getting and what more is possible.

Product Marketing Lead

Responsibilities

Qualification

Preferred

Benefits

Company

Bayesian Health

More roles at Bayesian Health