This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office).

Lead Employer ABM

Design and run a tiered ABM program for priority employer accounts, from one-to-one programs for the largest opportunities to scaled programs across a broader set.

Partner with Business Development, Channel Marketing and GTM Systems on account selection and prioritization.

Build account plans that map the buying group, the message for each persona, and the sequence of touches that gets an employer into a first conversation and keeps it moving.

Run a regular account review with Business Development and Sales so everyone knows which accounts are moving, what each needs next, and who owns it.

Coordinate the Approach to Each Account

Align employer programs with Channel Marketing's plan and partner programs so shared accounts hear one story from several directions.

Work with Product Marketing to bring the value story and proof into every stage of the conversation, including the business case finance leaders need.

Build account programs around events with the Events team: who we want in the room, how we get the meeting, and who owns the follow-up.

Own the commercial marketing calendar so launches, events, content and paid programs work as one plan.

Own Paid, Contact-Based, and Digital Channels

Sr. Manager, Integrated Marketing & ABM

Responsibilities

Benefits

Company

Pelago

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