Growth Content Lead

Required

• 5+ years in growth or content marketing, including hands-on experience with paid acquisition and campaign performance.
• Strong creative judgment: you can look at an ad and assess its hook, message, format, visual execution, and fit for the audience and placement.
• Experience turning performance and audience insights into useful creative briefs, then partnering with designers, agencies, or creators to make the work.
• A track record of testing paid creative and using what you learn to shape the next brief and iteration.
• Experience writing or shaping website and landing-page content, with an eye for clarity, useful next steps, and conversion.
• Experience planning or improving lifecycle communications, including audience journeys, triggered messages, or lifecycle content measurement. Familiarity with a platform such as Resend is helpful.
• Clear writing and editing skills, with an instinct for content that is both compelling and easy to understand across formats.
• Comfort reading performance across paid, site, and lifecycle, and connecting content work to bookings and completed appointments.
• Comfortable collaborating with analysts or engineers when measurement, tracking, or site implementation needs technical support.
• Strong organization, follow-through, and warm, direct communication across Growth, Design, SEO, Engineering, and lifecycle partners.
• Salary: $145,000–$175,000 annual base salary, based on experience
• Early-Stage Equity: Meaningful ownership in a category-defining company.