Platform Partnerships Director

Framingham, MAfull timeRemote

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senior

$153k–$230k

H1B: no

Definitivehc Platform Partnerships Director at Definitive Healthcare managing platform partner relationships and growing revenue. Responsible for partner management and integration with product and engineering teams.

Responsibilities

Partner Management & New Partner Development
Own the day-to-day relationship with existing platform partners (e.g. LiveRamp, DSPs, marketplaces, social platforms), maintaining consistent contact and serving as their commercial point of contact.
Identify, evaluate, negotiate, and sign new distribution partners, prioritizing those that expand reach into the audiences buyers actually want.
Resolve partner-facing issues with audience delivery, match rates, and distribution.
Stay current on privacy, regulatory, and platform compliance requirements - healthcare data considerations, platform policies, NAI/DAA frameworks - and advise teams on what is commercially viable.
Integration with Product & Engineering
Oversee the integration process end to end for each partner, from technical specs through to audiences live and performing in market.
Represent commercial and business requirements as Product, Data Engineering, and Operations define onboarding, mapping, and maintenance of audiences across platforms.
Advise on naming conventions and platform mappings so audiences are positioned clearly for buyers.
Revenue & Commercial Performance
Own revenue performance by partner: track what each channel earns, flag underperformance, and act on it.
Drive revenue growth through partner education - training partner seller teams on our audiences, use cases, and differentiation.

Qualification

5-8 years of experience in AdTechComfort partnering with productStrong commercial instinctsHigh bias for action

Required

5-8 years of experience in AdTech, Martech, or digital audience/marketing, including direct ownership of platform or data partnerships.
Track record of signing new partners and growing revenue through existing ones, including commercial negotiation.
Working knowledge of the commercial models for launching data or audience products into third-party marketplaces and partner platforms (DSPs, data marketplaces, onboarding environments, clean rooms).
Understanding of programmatic advertising, audience taxonomy, and onboarding workflows sufficient to advise and influence the teams building these products.
Comfort partnering with product, data engineering, and data science teams - translating market and commercial insight into product direction, without owning the build.
Strong commercial instincts, with the ability to interpret market signals, partner feedback, and performance data to inform strategy.
High bias for action, strong relationship-builder, curious, organized, and eager to grow in a fast-moving environment.

Benefits

Dental
Vision
401(k)
PTO

Company

Definitivehc

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Source: greenhouse

Active within the past hour

Remote-friendly

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DSPsSSPsdata marketplacescuration platformsidentity providersLiveRamp

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Platform Partnerships Director at Definitivehc · LumiJobs