Acorns Senior Martech Engineer, Mobile at Acorns owns marketing instrumentation and integrations for iOS and Android apps. The role involves implementing and debugging mobile SDKs and collaborating with engineering and marketing teams.
Responsibilities
Mobile SDKs and Instrumentation
Implement, maintain, and debug attribution, analytics, and engagement SDK integrations in our iOS and Android apps
Contribute mobile code for event tracking, identity handling, consent, and deep linking
Define and validate SDK initialization, event sequencing, and login/logout behavior
Investigate missing or duplicate events, incorrect parameters, SDK conflicts, and differences across platforms or app versions
Partner with Core Client engineers on code reviews, SDK upgrades, release testing, and production fixes
Attribution and Marketing Integrations
Configure and maintain mobile and web attribution, including attribution windows, reattribution, deduplication, fraud filtering, and SKAdNetwork/AdAttributionKit
Implement and test deep links and deferred deep links for acquisition and lifecycle campaigns
Build and maintain advertising integrations, including conversion APIs, enhanced conversions, affiliate postbacks, and conversion crediting
Partner with Data Engineering to deliver conversion events, audiences, and suppressions through reverse ETL
Investigate differences between internal conversion data, our attribution provider, and ad platforms, and resolve the underlying issues
Qualification
Warehouse or lakehouse experienceCore Values & Attributes
Preferred
Production mobile development experience on both iOS and Android
Experience with lifecycle messaging platforms, push notifications, and in-app messaging
Familiarity with mobile release processes and automated app testing
Warehouse or lakehouse experience, including dbt or Delta Lake
Experience with feature flags and remote configuration
Familiarity with predictive marketing signals such as pLTV
Experience in a regulated environment such as financial services
