Senior Digital Specialist, Emerging Ads

Emeryville, CA Officefull timeOn Site

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senior

$85k–$115k

H1B: yes

Tanium The Senior Digital Specialist, Emerging Ads supports digital channel strategy by executing campaigns and analyzing performance on emerging advertising platforms. This role uses data-driven insights to optimize campaigns and supports tracking and reporting integration.

Responsibilities

Analyze digital campaign performance on a regular cadence, identify trends, and translate data into clear insights and optimization recommendations
Support campaign execution across emerging digital channels, including campaign builds, targeting setup, and launch QA, based on strategy and budgets set by the Digital team
Monitor daily budget pacing and flag spend or performance risks early
Run hands-on optimizations across creative, audiences, and bids
Use AI tools to accelerate performance analysis, reporting, and optimization, and help build automated workflows that scale the team's execution
Set up and maintain tracking, including pixels, UTM parameters, and naming conventions, with Marketing Operations, and validate that data flows accurately into Marketo and Salesforce
Partner with the Integrated Campaigns and creative teams to adapt messaging and creative for each platform
Support A/B testing and incrementality measurement
Stay curious about new ad platforms and features, and recommend tests to try
Bachelor's degree or equivalent experience

Qualification

3 years of digital marketing experienceStrong analytical skillsA data-driven mindsetAn AI-native mindsetProactiveFamiliarity with Marketo and Salesforce

Required

3 years of digital marketing experience, preferably in B2B technology
Solid understanding of how digital marketing works, including paid channels, audience targeting, conversion tracking, and the funnel from click to pipeline
Hands-on experience with at least one major ad platform, such as Google Ads, LinkedIn Ads, Meta, or Display Ads; experience with emerging channels is a plus
Strong analytical skills, with comfort analyzing performance in Excel or Google Sheets, ad platform reporting, and GA4
Familiarity with Marketo and Salesforce is a plus
Exceptional attention to detail and accuracy
A data-driven mindset, with the ability to turn numbers into clear, actionable recommendations
An AI-native mindset, with hands-on use of AI tools for analysis, optimization, or workflow automation
Proactive, transparent communication, including flagging risks early without being asked
Eagerness to learn new platforms quickly in a fast-moving environment
Strong organization and the ability to manage multiple campaigns at once

Preferred

Experience with emerging digital channels
Familiarity with Marketo and Salesforce

Benefits

Dental
Vision
401(k)
Equity/RSU
Life Insurance
Wellness

Company

Tanium

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