Writer Product Marketing Lead at Writer owns go-to-market strategy for new AI products and features, driving adoption and translating complex capabilities into clear messaging. The role partners with product, sales, and marketing teams.
Responsibilities
Own end-to-end product marketing including positioning, messaging, and launch strategy
Partner with cross-functional teams for product and feature launches
Translate product investments into sales-ready narratives and assets
Drive product and feature adoption through user communications and programs
Conduct competitive intelligence and market research
Collaborate to ensure consistent product messaging across buyer journey
Qualification
Strong sales enablement instincts
Required
8+ years of product marketing experience in a B2B SaaS environment
AI native mindset with experience using agentic AI to automate GTM workflows
Proven track record of bringing complex products to market