Analyze ROMI and payback across channels, geographies, campaigns, and cohorts

Research performance of creatives, audiences, bid strategies, and new channels

Work with predictive metrics including pLTV alongside ML/DS team

Ensure quality of marketing and attribution data

Help marketing teams translate metrics into budget and strategy changes

Model data from raw to solution using engineering tools

Create metrics, dashboards, and semantic layers for marketing teams

Use AI tools to automate daily processes

Build partnerships with marketing stakeholders to influence strategy

Proactively identify problems and opportunities

Middle/Senior Product Data Analyst

Responsibilities