Middle/Senior Marketing Data Analyst

Remotefull timeRemote

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senior

H1B: no

Universe Middle/Senior Marketing Data Analyst at Universe supports product and marketing teams by analyzing data and delivering actionable business recommendations. The role involves end-to-end product analytics, marketing analytics, data modeling, and dashboard creation using AI tools.

Responsibilities

Analyze ROMI and payback by channels, geographies, campaigns, and cohorts to identify inefficiencies and scaling opportunities
Research performance of creatives, audiences, bid strategies, optimization events, and new advertising channels
Work with predictive metrics including pLTV alongside ML/DS teams
Control quality of marketing and attribution data, working with MMP, SKAdNetwork, and reconciling with ad accounts
Help marketing teams move from metric observation to concrete budget and strategy changes
Model data marts in dbt, use git and code review, set up tests and data quality controls
Create metrics, dashboards, and semantic layers for marketing teams to independently fulfill typical requests
Use AI tools such as Claude Code, Codex, and MCP data platform for automation
Build partnerships with marketing stakeholders to understand goals, set analytical agendas, and drive budget and strategy changes
Proactively identify problems and opportunities without waiting for ready technical tasks

Qualification

Proficient in SQLUse Python for data analysis

Required

2+ years experience in marketing analytics in a product company
Proficient in SQL
Use Python for data analysis
Understand marketing and business context to influence decisions

Company

Universe

View company page

Source: ashby

Active within the past hour

Remote-friendly

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Must-Have Skills for This Role

Product AnalyticsMarketing AnalyticsA/B TestingROMI AnalysispLTVMMP

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