Marketing Manager

Fremont, CAfull timeOn Site

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Marketing Manager at Weee · LumiJobs

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H1B: no

Weee Marketing Manager responsible for leveraging analytics to drive performance outcomes and develop Go-to-Market strategies for the Colombian market. This role involves conducting pricing studies, competitive benchmarking, and synthesizing data to build strategic roadmaps.

Responsibilities

Leverage analytics to diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category, translating data into actionable business pivots.
Develop and refine Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows.
Conduct rigorous price elasticity studies and competitive benchmarking to design dynamic pricing strategies that optimize both financial yield and market competitiveness.
Synthesize macroeconomic indicators, consumer trend reports, and historical internal data to build a comprehensive long term rolling strategic roadmap.
Research into the Colombian community’s purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives.
Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling to refine content strategy and media spend.
Utilize “Basket Analysis” and “Gap Analysis” to curate a product mix that balances high-velocity cultural staples with innovative, high margin emerging trends.
Serve as the analytical bridge between Marketing, Ops, and Supply Chain to optimize inventory turnover and ensure product availability aligns with forecasted demand.
Translate complex data sets into compelling narratives for executive-level presentations, influencing the broader organizational strategy for the Colombian market.
Product assortment planning and category management
Pricing strategy and pricing analysis
Promotional planning and campaign execution

Qualification

Comprehensive health insurance package401kEquity and BonusVacationMonthly mobile stipendMonthly Weee! Points credits

Required

Go-to-market strategy development and execution
Consumer trends analysis and use of data-driven insights
Vendor management and supplier coordination
Cross-functional collaboration across marketing, supply chain, and operations
Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
401k, 4% company match
Equity and Bonus
Vacation, sick and holiday time off
Monthly mobile stipend
Monthly Weee! Points credits
The US base salary range for this full-time position is $148,387
This role may be eligible to discretionary bonus, incentives and benefits