Responsibilities

The Senior Product Development Manager – Toys will lead the end-to-end development and commercialization of Comfrt's expanding toy category, including sensory toys, squishy toys, weighted plush, novelty toys, and innovative comfort-focused products.
This role requires a unique combination of technical product development expertise, analytical capabilities, strategic thinking, and strong business acumen. The ideal candidate understands how to translate consumer insights, market research, competitive analysis, and sales performance into actionable product strategies that drive innovation, revenue growth, and profitability.
Beyond managing product development from concept through production, this individual will play a critical role in identifying new business opportunities, evaluating product performance, and helping shape the long-term direction of Comfrt's toy category.
We are looking for a hands-on, entrepreneurial leader who can think strategically, understand retail financials, and execute with urgency in a fast-paced, high-growth environment.
Product Strategy, Business Analytics & Market Intelligence
Partner with Product leadership and Merchandising to develop a strategic product roadmap aligned with consumer needs, emerging trends, and business growth objectives.
Analyze product sales performance, including revenue, unit sales, sell-through, average unit retail (AUR), gross margin, inventory productivity, and product profitability.
Translate sales data, consumer insights, and market research into actionable recommendations for product innovation, assortment optimization, and future development.
Conduct competitive market analysis to identify emerging toy trends, white-space opportunities, product innovation, pricing strategies, and category growth potential.
Understand retail math and key financial metrics, including sales forecasts, costing, initial markup (IMU), gross margin, markdown impact, and return on investment.
Evaluate the commercial viability of new product concepts through market demand, target retail pricing, cost structure, margin potential, and projected sales opportunities.
Identify opportunities to scale winning products, improve underperforming products, and strategically evolve the assortment.

Qualification

Strong understanding of retail mathAdvanced Excel or Google Sheets skillsStrong strategic thinkingExperience developing weighted plushExperience preparing business casesKnowledge of injection molding

Required

Bachelor's degree in Product Development, Product Engineering, Industrial Design, Business, Merchandising, or a related discipline.
7–10+ years of product development experience, with significant direct experience in toys, plush, sensory products, or related consumer goods.
Proven track record of developing and commercializing innovative products from concept through mass production.
Strong commercial acumen and ability to analyze sales performance, market trends, competitive data, and product profitability.
Strong understanding of retail math, including AUR, COGS, IMU, gross margin, sell-through, sales forecasting, and inventory performance.
Experience identifying consumer and market opportunities and translating insights into profitable product innovations.
Deep technical knowledge of toy construction, materials, manufacturing processes, and product engineering.
Strong understanding of toy safety standards, compliance requirements, and testing protocols.
Experience working directly with overseas manufacturing partners, particularly in Asia.
Demonstrated experience managing product costing, value engineering, and target-margin objectives.
Advanced Excel or Google Sheets skills, including the ability to interpret and analyze product performance and financial data.
Strong strategic thinking, analytical problem-solving, project management, and communication skills.

Preferred

Experience building or scaling a new product category within a fast-growing consumer brand.
Experience developing weighted plush, sensory toys, stress-relief products, or innovative comfort-focused products.
Strong understanding of consumer behavior, market trends, and retail or DTC business models.
Experience preparing business cases, product performance analysis, and strategic recommendations for leadership.
Knowledge of injection molding, silicone molding, foam manufacturing, plush construction, and filling technologies.
Established relationships with toy manufacturers, material suppliers, and testing laboratories.
Experience working successfully in a remote or hybrid environment.
Ability to operate autonomously while collaborating effectively across functions and maintaining strong communication.

Senior Product Development Manager - Toys at Comfrt · LumiJobs

Senior Product Development Manager - Toys

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Comfrt

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