Cargurus Integrated Marketing & Communications Specialist at CarGurus supporting brand marketing and external communications across US, CA, and UK. Manage integrated campaigns, project plans, and content creation.
Responsibilities
The Integrated Marketing and Communication Associate will support the Sr. Director of Brand Marketing and Head of External Communications across integrated brand campaigns, content creation, and brand communication in the US, CA, and UK.
Campaign Development & Project Management
Work with the Brand Marketing Manager to concept and develop integrated marketing campaigns, brand partnerships, and grassroots marketing initiatives
Manage project plans for integrated campaigns and initiatives across US, CA, and UK — tracking timelines, deliverables, and approvals from brief to launch.
Draft creative briefs for the UK and CA, ensuring audience, objectives, and success metrics are clearly captured. This person must ensure localized briefs stay true to CarGurus' brand platform, voice, and visual identity while incorporating localized insights and goals.
Serve as the day-to-day point of contact for international stakeholders across revenue and product marketing teams, ensuring localized needs and nuances are incorporated into our strategy and planning.
Serve as the day-to-day point of contact for performance marketing, product marketing, analytics, PR, and sales — covering project status and administration duties (archiving assets, handling day-of activation logistics, overseeing procurement).
Communication Support
Manage internal brand calendar to plan and track all internal and external brand communication
Draft internal and external content related to brand campaign promotion, including press releases, social content and internal communication, translating campaign messaging and strategy into clear, on-brand copy.
Incorporate feedback from PR and Brand Marketing stakeholders through revisions to finalize release-ready copy.
Partner with PR agencies on brand campaign communications strategy, providing campaign briefs and target KPIs, making sure results tie back to campaign goals
