Responsibilities

As Growth Marketing Lead, you’ll own how ClassDojo reaches new families beyond our existing network. For two exciting consumer products: Dojo Sparks, and Dojo Islands. Both products have grown fast, with Islands reaching millions of kids every month. You’ll set the strategy and personally execute on high-leverage acquisition experiments—building, testing, and scaling channels that drive net-new paid users for our consumer products.
This is a high-impact, high-autonomy, IC-first role. You’ll operate like a one-person growth marketing team initially: setting direction, running experiments end to end, analyzing results, and scaling what works. Over time, you’ll help build the systems, processes, and partnerships that allow growth to compound efficiently.
You’ll partner closely with Product, Creative, Data, and Marketing leaders, and work alongside another growth leader focused on internal ClassDojo network growth. Your mandate is external acquisition—finding repeatable ways to reach and convert families who don’t yet know ClassDojo.
This role requires a builder’s mindset: someone who thrives in ambiguity, moves quickly without perfect resources, and uses strong judgment and data to decide where to double down.
Set and own the strategy for new user acquisition across paid and unpaid channels, with an early focus on social and influencer partnerships
Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisions
Identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation
Establish clear success metrics and ROI thresholds to guide investment and prioritization
Partner closely with Product and Creative and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversion
Build a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel steps
Leverage external resources and modern tools (including AI) to maximize impact without overbuilding internal teams
Help shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is proven

Growth Marketing Lead at ClassDojo · LumiJobs

Growth Marketing Lead

Responsibilities

Company

ClassDojo

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