Hasbro Senior Manager, Commercial Strategy at Hasbro responsible for leading commercial strategy and annual planning for D&D Beyond. Own marketplace performance including product promotion, user conversion, and retention.
Responsibilities
Lead commercial strategy and annual planning for D&D Beyond. Set annual revenue and margin targets and own the plan to hit them.
Lead merchandising and promotions end-to-end: design seasonal sales, lead launch planning, and conduct post-launch analysis.
Work closely with product leads to refine the new user experience so more players make their first purchase and keep coming back.
Partner across teams to identify growth opportunities, launch commercial initiatives and improve the overall marketplace experience.
Track performance through metrics like conversion, retention, and margin, and use what you learn to drive continuous improvement.
What You’ll Bring
6–10 years in commercial strategy, digital commerce, or a related field (gaming, entertainment, eCommerce, or subscriptions preferred).
Strong analytical and financial skills, with the ability to make clear recommendations despite competing priorities.
Hands-on experience with monetization, storefront optimization, and promotional planning.
A track record of leading cross-functional initiatives and influencing Product, Marketing, Finance, Analytics, and Franchise partners.
Passion for games and Dungeons & Dragons is a plus!
The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Qualification
6–10 years in commercial strategyStrong analytical and financial skillsHands-on experience with monetizationExperience in gaming
Required
6–10 years in commercial strategy, digital commerce, or related field
Strong analytical and financial skills
Hands-on experience with monetization, storefront optimization, and promotional planning
Track record of leading cross-functional initiatives and influencing Product, Marketing, Finance, Analytics, and Franchise partners
Preferred
Experience in gaming, entertainment, eCommerce, or subscriptions
