Marketing Manager

Waterloo, Ontario · Remotefull timeRemote

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senior

$90k–$100k

H1B: no

HighlightTA The Marketing Manager at HighlightTA leads the marketing function, shaping the company story and building pipeline through content and campaigns. The role manages social channels and partners with sales to drive qualified meetings.

Responsibilities

Shape PPO’s brand story and ensure consistent messaging across marketing channels
Translate complex technology into engaging stories for plant managers and executives
Create and publish website pages, blogs, case studies, videos, sales decks, brochures, and social posts
Own social media channels including producing short-form video content
Manage Business Development program with campaigns, targets, playbooks, and cadences
Plan and run account-based and email campaigns, measure effectiveness, and maintain Salesforce data
Own organic and paid search performance (SEO and SEM)
Partner with Sales on new markets, food categories, and geographies
Run trade show and events program including strategy, logistics, and on-site execution

Qualification

You’re probably someone whoLoves a great storyGets genuinely excited about foodIs curious about everythingLikes to experimentIs comfortable in front of a roomBrings energy and optimismBuilds trust easily with executives5 to 8+ years in marketingExperience in the foodVideo production or editing skillsGrant writing experience

Required

We care as much about how you think as what you’ve done. The right person will feel at home in both lists below.
You’re probably someone who...
Loves a great story, and knows a good one when they hear it on a sales call or a plant floor.
Gets genuinely excited about food: where it comes from, how it’s made and how it gets to our plates.
Is curious about everything, asks “why?” a lot, and changes their mind when the evidence says so.
Tried a new AI tool this week just to see what it could do, and already has opinions about it.
Likes to experiment, measures the results and shares the lessons, good and bad.
Is comfortable in front of a room, a camera or a booth full of strangers.
Brings energy and optimism, and still sweats the details.
Builds trust easily with executives, customers, agencies and their own team.
5 to 8+ years in marketing, ideally in B2B with a long, complex enterprise sales cycle.
A track record of building and delivering marketing plans in a fast-moving, entrepreneurial company.

Preferred

Experience in the food, food processing, agriculture or industrial technology industries.
Experience marketing complex hardware or software products to technical buyers.
Video production or editing skills.
Grant writing experience.
Why you’ll love it here
Real impact. Your work helps put safer, better food on tables around the world, and you’ll see the results in customer wins.
Room to build. You’ll shape how marketing works at a scaling tech company, with the freedom to try new things.
Open culture. We run on openness and trust, and we celebrate what we share as well as our differences.

Benefits

Dental
Vision
Flexible Work

Company

HighlightTA

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Source: ashby

Active within the past hour

Remote-friendly

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