Responsibilities

We're hiring a Demand Generation Lead to own pipeline generation for North America. Today, demand gen at Lorikeet is spread across several people who each carry a piece of it alongside their day jobs — this role exists to change that. You'll be the first person whose sole focus is building the machine that fills our pipeline.
You'll own a North American pipeline target and work backwards from it — designing and executing the mix of events, webinars, industry programs, and campaigns that gets us there. You'll also help shape how demand gen scales as a function as we grow, defining the playbook rather than inheriting one. This is a mid-senior role for someone who's comfortable being accountable to a hard revenue-linked number with a high degree of autonomy over how they hit it.
Own the North American pipeline target and build the quarterly plan that gets us there
Design and run the full demand gen program mix: field events, executive dinners, webinars, industry programs, and integrated campaigns
Work backwards from pipeline goals to channel-level targets, budgets, and forecasts, and report clearly on what's working and what isn't
Partner closely with Sales to ensure every program converts — tight handoffs, fast follow-up, and shared accountability for pipeline quality
Build the demand gen operating infrastructure from scratch: campaign tracking, attribution, and reporting that give us a real view of the funnel
Identify which channels and plays are worth scaling and which to kill, iterating quickly with limited resources
Define the demand gen playbook for Lorikeet as we grow, laying the foundation for the function's future team and budget
The right candidate
We're looking for someone who is energized by owning a number, not just running programs — someone who sees a pipeline target as a puzzle to reverse-engineer rather than a burden. The ideal candidate learned the fundamentals of demand gen inside a rigorous, well-resourced marketing org, then proved they could build the whole thing from scratch with none of that scaffolding.
You might be a fit if you:

Demand Generation at Lorikeet · LumiJobs

Demand Generation

Responsibilities

Benefits

Company

Lorikeet

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