Responsibilities

As a Senior Copywriter, you will create high-quality, performance-driven copy for global brands across a range of channels and formats. You’ll combine strong writing craft with audience insight, strategic thinking and performance data to develop compelling copy that meets client objectives. You’ll translate creative briefs, messaging frameworks and strategic direction into effective communications, while contributing ideas and recommendations that strengthen the work. You’ll use Pencil and GenAI as part of the creative process to create, iterate and optimise copy at scale, applying strong human judgement and quality control throughout. You’ll work closely with strategists, creatives, media, data and AI specialists, take ownership of complex copy projects and help maintain high standards across the wider team.
Content craft & delivery
Write and edit high-quality, audience-first content across written formats, including digital ads, websites, landing pages, CRM and social
Translate creative briefs, messaging frameworks and strategic direction into compelling copy, contributing ideas and recommendations where appropriate
Lead copy-focused client discovery, gathering tone of voice and brand identity materials and developing content toolkits and sample content
Oversee the execution of complex copywriting projects, ensuring a smooth and efficient workflow from project initiation to completion
Take ownership of copy quality across projects, including briefing, writing, editing and quality assurance, supporting smooth and timely delivery
Provide guidance and feedback to other copywriters where appropriate, helping maintain high standards across the team
AI, strategy & performance
Skilfully use Pencil for AI-enabled copy creation, iteration and optimisation, testing and refining prompting and generation approaches to improve copy quality, consistency and performance
Apply Pencil expertise to develop effective copywriting approaches across different assets and use cases, sharing best practices and learnings with the wider team
Contribute to content and creative strategy, using audience, cultural, search and performance insights to develop messaging approaches and content recommendations

Senior Copywriter at Jellyfishcareers · LumiJobs

Senior Copywriter

Responsibilities

Qualification

Required

Benefits

Company

Jellyfishcareers

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