Sofi Design Systems Designer at SoFi contributes to building and maintaining design systems supporting the marketing website. The role collaborates with multiple teams to create scalable, accessible, and cohesive web experiences.
Responsibilities
SoFi’s best-in-class in-house creative studio looking for a Design Systems Designer to help build, evolve, and maintain the design systems that support our marketing website. In this role, you’ll contribute to scalable foundations, components, patterns, and guidelines that enable teams to create cohesive, accessible, and high-quality web experiences.
You’ll collaborate with Interactive Design, Brand, Product Design, Engineering, Product Marketing, Content, and Creative partners. While your primary focus will be the design system, you’ll also design landing pages when needed and create custom icons that expand and strengthen our visual language.
The ideal candidate is systems-minded, collaborative, detail-oriented, and comfortable balancing consistency with creativity.
Contribute to the development and maintenance of our marketing web design system, including foundations, components, modules, patterns, and templates.
Design flexible, scalable solutions that support a range of products, audiences, and marketing needs.
Create clear design specifications, usage guidance, and documentation for system assets.
Partner with Engineering to ensure designs are feasible, accessible, responsive, and implemented accurately.
Collaborate with Brand and Creative partners to translate the visual identity into a cohesive web experience.
Design and refine landing pages when needed, applying existing system principles while identifying opportunities to improve or expand the system.
Explore new layouts, visual treatments, and interaction patterns that support user and business goals.
Create and maintain custom icons for our website and broader icon library.
Participate in design audits to identify inconsistencies, gaps, and opportunities for improvement.
Qualification
4+ years of experience in digitalExperience building a design systemSystems thinkerStrong visual design skillsStrong Figma skillsFamiliarity with HTMLExperience with motionComfortable incorporating AI tools
Required
4+ years of experience in digital, web, product, or brand design.
Experience building a design system.
A portfolio demonstrating strong web design, visual design, and systems thinking.
Experience designing responsive marketing websites and landing pages.
Understanding of design system principles, including tokens, components, variants, states, patterns, and templates.
Systems thinker: Sees patterns across components, modules, tokens, and page experiences; knows when to create, consolidate, or extend a solution.
Experience collaborating with engineers and working within technical constraints.
Strong visual design skills, including layout, typography, color, composition, and hierarchy.
Experience creating or maintaining icon libraries, or a strong interest in developing iconography skills.
Familiarity with accessibility and inclusive design principles.
Strong Figma skills, including components, variables, styles, libraries, and prototyping.
Clear communication and strong collaboration skills.
Preferred
Experience working on financial services, fintech, technology, or other highly regulated websites.
Experience supporting large-scale marketing websites with many products, pages, and content types.
Familiarity with HTML, CSS, responsive behavior, and front-end development constraints.
Experience with motion, interaction design, or micro-interactions.
Experience working within a brand redesign or evolving visual identity.
Comfortable incorporating AI tools, including Cursor, into their workflow to support exploration, documentation, prototyping, and system maintenance.
