Responsibilities

Horizon3 is seeking a strategic, data-driven Sr. Customer Marketing Manager to engage the entire customer lifecycle from onboarding and adoption through retention, renewal, and expansion.
The ideal candidate is both a strategist and an operator who can design a lifecycle framework, launch campaigns, enable customer-facing teams, analyze results, and improve programs over time.
Own programs that engage the customer journey across onboarding, activation, adoption, engagement, retention, renewal support, and expansion.
Define customer segments, lifecycle stages, journey maps, messaging, and campaign playbooks.
Closely partner with the customer enablement team to market customer education, product engagement, onboarding, and lifecycle programs that help customers reach meaningful outcomes through increased adoption and expand their use of Horizon3 solutions.
Develop proactive marketing programs that compliment retention and re-engagement programs for at-risk or under-engaged accounts using customer health, product usage, support, engagement, and renewal signals.
Create signal-based upsell and cross-sell campaigns tied to customer needs, product usage, account changes, approaching renewals, and expansion fit. Route qualified opportunities to the appropriate CSMs and account executives.
Equip Sales and Customer Success with customer-centric messaging, adoption toolkits, executive business review materials, ROI content, playbooks, trigger definitions, and follow-up paths.
Partner with Product Marketing and Product to translate customer feedback into product communications, release messaging, educational content, and lifecycle campaigns.
Work with Marketing Operations, Revenue Operations, and Customer Success Operations to improve segmentation, data quality, trigger detection, nurture, automation, attribution, and reporting.
Build annual and quarterly customer marketing plans, manage budgets and resources, and lead cross-functional execution across Marketing, Sales, Customer Success, Product, and Operations.
Establish dashboards and operating rhythms that connect lifecycle engagement to adoption, gross revenue retention, net revenue retention, renewal health, expansion pipeline, and influenced revenue.

Senior Customer Marketing Manager at horizon3ai · LumiJobs

Senior Customer Marketing Manager

Responsibilities

Benefits

Company

horizon3ai

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