Product Marketing Director

San Francisco · Remotefull timeRemote

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senior

$208k–$260k

H1B: no

Ironclad HQ The Product Marketing Director at Ironclad HQ owns the Legal persona segment, driving pipeline, adoption, and revenue. This role leads market intelligence, positioning, messaging, product launches, campaigns, and sales enablement for legal buyers.

Responsibilities

We're looking for a Director of Product Marketing, Legal to own the Legal persona end to end- taking on a general manager mindset for this segment of Ironclad's business.
You'll own the full arc: understanding what legal teams need, shaping how Ironclad builds for them, and driving the pipeline, adoption, and revenue that proves it's working. You'll be the internal voice of the legal buyer and the external champion of Ironclad's value to that buyer.
Market & Competitive Intelligence
Be the definitive expert on the legal buyer — their priorities, pain points, buying process, and how they talk about value.
Track the competitive landscape and translate it into sharp, usable positioning.
Surface insights from customers, prospects, analysts, and the market to influence the product roadmap and GTM strategy.
Positioning & Messaging
Define and maintain Ironclad's narrative for the Legal persona — from GC to Legal ops.
Build messaging that holds up in a board room, a sales call, and a campaign — clearly differentiated, evidence-backed, and free of buzzwords.
Partner with EPD to ensure that what we build and what we say are tightly aligned.
Lead all product launches relevant to the Legal persona - strategy, messaging, assets, and field readiness.
Own the launch narrative and ensure every stakeholder can tell the story confidently.

Qualification

Strong cross-functional instinctsThrives in ambiguityBase Salary RangeMarket-leading leave policies

Required

8+ years of B2B product marketing experience, ideally at an AI or SaaS company serving legal buyers.
Proven ability to own a persona or segment end to end — not just launches, but pipeline, adoption, and business outcomes.
Sharp strategic thinker who can also write a killer one-pager and prep a seller for a tough competitive call.
Fluency in the legal buyer's world — what a GC cares about, how legal ops thinks about ROI, why deals stall.
Strong cross-functional instincts: knows when to lead, when to align, and how to get things done across EPD, Sales, CS, and Marketing.
Comfortable working with data — can pull insights from Gong, Salesforce, or a win/loss interview and turn them into clear recommendations.
Thrives in ambiguity; moves fast without waiting for perfect information.
Base Salary Range: $208,000.00 - $260,000.00 +offers bonus
The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad’s competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.
US Full-Time Employee Benefits at Ironclad:
100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
Market-leading leave policies, including gender-neutral parental leave and compassionate leave