Senior Director, Paid Social B2B

Remote, United Statesfull timeRemoteseniorH1B: no

Wpromote Senior Director, Paid Social B2B at Wpromote leads paid social strategy, activation, and stakeholder management for enterprise clients. The role includes shaping B2B social media practice and ensuring campaigns drive measurable business growth.

Responsibilities

We’re seeking an experienced B2B Paid Social leader to oversee a dedicated enterprise client engagement. This role will act as a deeply integrated extension of the client’s marketing organization, leading paid social strategy, activation, and stakeholder management across a complex, full-funnel program designed to generate demand, accelerate pipeline, and drive measurable business growth.
Reporting into the SVP B2B, this role blends strategic vision, leadership, and technical acumen. You’ll help shape our agency’s B2B social media practice, guide the adoption of next-generation paid social strategies across LinkedIn, Meta, Reddit and emerging platforms, and ensure campaigns deliver measurable business outcomes - not just engagement metrics. You’ll also play a key role in training and developing your team, improving processes, and influencing agency-wide B2B thought leadership.