This is an opportunity to be the founding product and content marketer at a mission-driven, fast growing startup. Reporting to a VP with deep product marketing experience, you’ll partner with Product, Sales, Customer Success, and Operations across four areas:

Product Marketing

Translate Passage’s positioning into clear, consistent messaging across the customer lifecycle, from initial awareness and evaluation through adoption, renewal, and expansion.

Plan and execute product launches, preparing internal teams with training and messaging and bringing new capabilities to market through coordinated public communications.

Build feedback loops between Product, Sales, and Customer Success so customer needs inform decisions and every team can champion customers at each stage of their journey.

Sales Enablement

Define and refine ideal customer profiles with Sales, and tailor enablement to each prospect’s role, priorities, use case, and buying stage.

Create and maintain pitch decks, one-pagers, demo narratives, objection-handling guides, and competitive battlecards; equip sellers to select and customize the right assets for each opportunity.

Partner with Operations to own the tools and workflows that help Sales find, use, and measure enablement resources.

Help create and maintain demo environments and materials as appropriate.

Content and Thought Leadership

Develop, create, and distribute content that consistently expresses Passage’s positioning and messaging across channels.

Product Marketing Manager

Responsibilities

Qualification

Preferred

Benefits

Company

Passage Health

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