Head of Marketing

United States · Remotefull timeRemote

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senior

$180k–$200k

H1B: no

Tern The Head of Marketing at Tern will own the brand and demand generation globally, setting the 18 to 24 month marketing direction. The role focuses on clarifying Tern's new category in travel and driving growth across advisors, agencies, and suppliers.

Responsibilities

Own how Tern explains itself. Build the messaging that makes an advisor, a supplier, and an investor each get Tern in one sentence, backed by real proof like higher advisor earnings and less admin time.
Find and tell the advisor stories that prove it. Tern's best marketing is a real advisor whose business changed. Go find those people and make sure everyone hears them.
Build the advisor and agency demand engine across content, PR, digital, and events. A weekly motion, not quarterly campaigns.
Run marketing and sales as one motion. Work hand in hand with Sales on ICP, pipeline definitions, and conversion.
Turn product innovation into market growth. Partner with Product and Sales to shape how new product capabilities reach the market, strengthen Tern's differentiation, and drive adoption across advisors, agencies, and suppliers.
Stand up Tern's brand in the hotel and supplier world as that side scales. Get Tern into the rooms, stages, and channels suppliers actually watch.
Ship in one-week cycles. Small bets, measure fast, kill what doesn't work.
Run marketing with AI as the default. The first question is always "can AI do this," not "who do we hire."
Build and lead a small team supercharged with AI. We believe small, high-performing teams with AI as leverage are the future of marketing. Building that team is the job. If you're not the leader to build it, you're not the right fit.
YOUR FIRST 90 DAYS
Get your arms around everything marketing has in motion, decide what matters, put owners and metrics on it, and present a plan for where marketing takes Tern over the next two years.
Experience: 8+ years in marketing, including 3+ years leading a marketing function.

Qualification

TravelWHAT WE VALUE @ TERN🌱 We're always leveling up🧭 We act with optimistic agency💪 We expect operational excellenceOPERATING PRINCIPLES

Preferred

Travel, hospitality, or supplier-side marketing experience
You've marketed to a two-sided or producer-led ecosystem (advisors, agents, franchisees, sellers)
A track record of building brand equity through events, awards, and speaking
WHAT WE VALUE @ TERN
🌱 We're always leveling up. Whether you're deepening your craft, learning from a teammate, or embracing a new challenge, growth is core to our identity.
🧭 We act with optimistic agency. We take initiative, seek clarity, and move forward, even when the path isn't obvious. Through every peak and valley, we lead with curiosity, laughter, kindness, and resolve.
💪 We expect operational excellence. We ship value to our users every single week. We believe that compounding habits lead to sustainable productivity, consistency, and mutual trust.
OPERATING PRINCIPLES:

Benefits

Equity/RSU

Company

Tern

View company page

Source: ashby

Active within the past hour

Remote-friendly

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Brand managementDemand generationMarketing strategyAI leverage

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Head of Marketing at Tern · LumiJobs