Marketing Operations Developer at Kobie · LumiJobs
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H1B: no
Kobie Marketing Operations Developer responsible for HTML email development and journey/campaign deployment at Kobie. The role involves building reusable email components and configuring campaign logic in Salesforce Marketing Cloud.
Responsibilities
Develop and maintain HTML/CSS email templates ensuring accurate rendering
Build reusable modular components and adapt client-specific templates
Test email rendering across clients and devices using Litmus or Email on Acid
Build and deploy outbound campaigns primarily email
Configure journey logic and audience segmentation
Qualification
Understanding of audience segmentationStrong attention to detailExperience with LitmusFamiliarity with AMPScript
Required
1–3 years of experience in email development, marketing operations, or digital campaign execution
Hands-on experience with HTML and CSS for email, including cross-client rendering
Experience with at least one enterprise campaign platform — Salesforce Marketing Cloud preferred
Foundational understanding of journey orchestration — able to build single and multi-step automated flows, triggered sends, and entry/exit criteria within a campaign platform
Familiarity with campaign automation concepts: event-based triggers, lifecycle programs, re-engagement flows, and scheduled vs. triggered deployment
Understanding of A/B and MVT testing mechanics — able to configure test variants, split audiences, and execute test sends according to a defined test plan
Understanding of audience segmentation, targeting logic, and data-driven personalization
Strong attention to detail; proactive about catching discrepancies before campaigns go to QA
Clear communicator — able to flag issues and ask the right questions before builds begin
Bachelor’s degree or equivalent experience
Preferred
Experience with Litmus, Email on Acid, or equivalent rendering test tools
Familiarity with AMPScript, SQL, or other scripting/query languages used in campaign platforms
Experience with additional ESPs such as Adobe Campaign, Braze, Iterable, or Marketo
Knowledge of dynamic content and conditional content logic within campaign platforms
Exposure to multi-channel or cross-channel campaign orchestration (email + SMS, push, or direct mail)
Experience using project/workflow management tools such as Workfront or Jira
