Responsibilities

You'll own how 5M+ existing customers experience Hostinger across email, SMS, WhatsApp and in-product messaging - from first purchase through onboarding, engagement, cross-sell, upgrade and renewal. Braze and Vonage are already in place. The team is six strong. Our agents already launch campaigns. You'll need a strong vision on what’s next and the ability to drive the change. You know what a strong lifecycle and data setup looks like and you'll build it with Data and Engineering. Email carries most of our volume today, which suits some markets and underserves others. You’ll build a deliberate mix and scale what works. This role fits two kinds of leaders. We're excited about both:
Lifecycle leader - you've run lifecycle, CRM or retention at scale and want an environment where you can build anything you want rather than maintain existing setups.
Product marketing leader or startup CMO - you've owned the commercial story end-to-end and the existing-customer side is where you want to go deeper next.
This is a specialist team, and leading specialists at Hostinger means being able to do the work - you'd rather build and ship than direct from the sidelines. You'll have the agency to change whatever you think should change. Seniority here is the scope and complexity of what you own, not the size of your org chart.
Make strategic decisions that drive domain portfolio growth, customer satisfaction, and cross-product attachment rates at scale, across a portfolio of nearly 10 million domains.
Translate market insights and business strategy into detailed product requirements and prototypes.
Scope and prioritize features and offers based on registrar operations, customer needs, and integration opportunities with hosting, website builder, email, and other services.
Ensure roadmap transparency by providing constant updates on development progress.
Act as the customer advocate by understanding domain buyers' journey and identifying natural expansion touchpoints.
Work closely with registry partners and internal teams to maximize customer lifetime value through strategic service bundling.
Monitor industry trends, ICANN policies, and new TLD launches while identifying growth opportunities.
What will help you succeed

Head of Lifecycle Marketing at Hostinger · LumiJobs

Head of Lifecycle Marketing

Responsibilities

Qualification

Required

Benefits

Company

Hostinger

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