Integrated Marketing Manager

New York City · Remotefull timeRemote

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mid

$120k–$160k

H1B: no

Norm AI The Integrated Marketing Manager at Norm AI designs and executes integrated marketing campaigns that drive demand, engagement, and revenue. The role coordinates cross-channel campaigns, collaborates with stakeholders, and manages campaign resources to align with company strategy.

Responsibilities

Coordinate campaigns: Design and lead integrated campaigns across key audiences and target clients, establishing scalable frameworks and processes that connect digital, events, content, and ABM channels into cohesive buyer journeys
Execute the strategy: Create and implement campaign programs including thought leadership moments, paid programming, nurture streams, executive engagement programs, and ABM activations.
Drive cross-functional collaboration: Collaborate with stakeholders across Marketing, GTM, and Norm Law to ensure campaigns align with company-wide strategy while meeting client- and narrative-specific needs
Maintain the message: Coordinate across Marketing to ensure consistent messaging and positioning across all campaign touchpoints
Drive project management: Manage campaign resources including agency partners, vendors, and internal creative and content stakeholders to deliver programs on time and on budget
Own the metrics: Drive continuous improvement through post-campaign analysis, stakeholder feedback, and data-driven optimization

Qualification

Core QualificationsCreative and strategic thinkingFamiliarity with AIWhat Success Looks LikeDefine initial concepts

Required

Core Qualifications
3-5+ years of experience in demand generation, integrated marketing, or campaigns.
Have a track record of successfully building and scaling integrated campaign programs that span digital, events, content, and ABM channels
Have strong analytical skills and a data-driven approach to campaign optimization and attribution
Have strong project management skills with experience managing complex, multi-channel campaigns simultaneously
Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action
Creative and strategic thinking, you can turn a vague idea or goal into a concrete, compelling plan and see it through to execution

Preferred

Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
Scaled integrated marketing programs across channels
Expertise in 2-3 marketing channels (paid, webinars, content, etc.) with a passion to excel in new ones (AEO, social, etc.)
What Success Looks Like
Develop a strong understanding of Norm’s GTM model, business priorities, audiences, and existing campaign commitments.
Build relationships with key internal stakeholders and assess current partners, processes, and capabilities.
Present a prioritized integrated campaign plan, including what channels to invest in, areas for optimization, and what to deprioritize
Define initial concepts, target audiences, channel tactics, budgets, and success measures for priority programs.