Nous The Growth Lead owns influencer marketing as a core channel, running it as a system focused on performance rather than brand or reach. They manage creator acquisition, campaign execution, and data-driven optimization.
Responsibilities
We're looking for a commercially minded Growth Lead to own influencer, one of our core channels and run it as a system rather than a set of relationships.
You'll focus on influencer for your first three to six months, then take on more channels. As we grow, influencer is likely to split into separate areas (micro-influencer volume, macro-influencers, performance, and brand and ambassadors), so there's real room to shape the team.
You'll have run influencer or creator acquisition before, but you'll have approached it as a process and automation problem rather than a partnerships or creative one.
Your goal will be performance, not brand or reach. You'll be hands-on across the channel: finding creators, negotiating fees, writing briefs, reviewing content and managing campaigns. You'll also help answer the bigger questions: who should we work with, what should we pay, what content converts, and how do we scale the channel profitably?
We've built internal tools to manage everything from creator outreach to performance and payments, and we're constantly improving them. You don't need to be an engineer, but your instinct has to be to build it yourself, not to ask an engineer to do it for you.
You'll report to Ezra, our Head of Growth, with support from one to two growth associates.
What matters most
We need someone who brings all of these at once:
You can own commercial outcomes: what a creator is worth, what to pay, and whether they drove customers at the right CAC.
You treat the channel as a process to optimise, scale and automate. You reach for AI tools yourself: you don't have to be an expert, but you're already using them in your own work.
You roll up your sleeves. You're urgent and hungry, and you're happy doing hands-on, high-volume work yourself.
Run influencer campaigns end-to-end: finding creators, outreach, negotiation, briefing, approvals and performance review.
Qualification
You'll likely thrive here ifYou're commercially minded and numerateYou care about performanceYou're happy in a start-up
Required
You'll likely thrive here if:
You've run influencer or creator acquisition hands-on, ideally at a startup, and you owned a clear result.
You've built or automated part of the channel yourself: sourcing, outreach, negotiation, tracking or payments.
You're commercially minded and numerate. You're comfortable negotiating and working with CAC, conversion rates, budgets and targets.
You care about performance. You're more interested in whether content drove customers than whether it got lots of views.
You're happy in a start-up. You're comfortable taking ownership, figuring things out and adapting as the company grows.
This probably isn't for you if you've mostly worked with a large team, agency or engineers doing the hands-on work for you.
