Marketing Manager: Audio & Offline Media at Hims and Hers · LumiJobs
mid
$95k–$115k
H1B: no
Hims and Hers Marketing Manager at Hims and Hers owns day-to-day execution of the Audio channel and supports offline media projects. The role manages budgets, agency relationships, creative strategy, and campaign execution.
Responsibilities
Own day-to-day execution of the Audio channel (Podcast, Programmatic/Streaming) and support relaunch and special projects for other offline media (Direct Mail and OOH). This role is an exciting mix of project and campaign management, creative execution & ideation, and cross-functional collaboration. You're the hands-on operator: owning daily budget and performance management, making tactical media calls, and serving as the primary point of contact with our media agency on execution. You'll partner with the Senior Marketing Manager, who guides overall channel strategy, and turn that direction into tactical decisions, agency management, and creative output.
Media Execution & Agency Management: Own tactical day-to-day decisions within strategic guardrails and execute with our media agency; own day-to-day agency relationship management, including inventory and compliance follow-through
Budget & Reporting: Own day-to-day budget management, pacing, tracking, and reporting; feed pacing and efficiency data into quarterly/annual planning
Creative: Drive creative strategy, briefs, and test design; own production and iteration with PMG; own performance tracking and brand safety/compliance review
Custom/Brand Creative: Lead creative project management for custom segments, social extensions, and other partnership extensions through cross-functional partnerships
Growth: Support testing/execution of new tactics, tech, and measurement approaches
Flex Support: Step in on Direct Mail and OOH campaign execution during relaunches or special projects, applying the same agency-management and creative-review rigor used in Audio
Qualification
Excellent written/verbal communicationDirect Mail experienceOOH experience
Required
5+ years in media/marketing/advertising with proven experience owning channel-level budget, pacing, and agency performance management
Podcast/Radio/Streaming Audio experience is required (with additional Direct Mail and OOH experience preferred)
Strong project management skills across cross-functional stakeholders
Experience managing day-to-day agency relationships and holding partners accountable
Comfort with audio and direct mail measurement informing creative/media decisions (experience with Podscribe is strongly preferred)
Strong creative judgment across both performance ad reads and brand content
Excellent written/verbal communication; familiarity with creative briefing and providing internal business updates
Comfortable operating in ambiguity as the business evolves