Responsibilities

We're standing up a new in house video arm for paid social at Hims & Hers, bringing high volume ad production in house so we can move faster and work across every category and both brands, Hims and Hers. The Creative Lead is a foundational hire in that build, not a role slotting into an existing team. It's a hands on role based in Los Angeles, with in person attendance on set on a varied schedule that follows the shoots, not a typical office week.
As Creative Lead, you're the creative engine of the pod, partnering with a marketing Creative Strategist who sets the initial vision, direction, and scripts for each concept. From there, it's on you to bring that vision to life visually, directing the shoot, shaping the look, and pulling in your Producer and editorial counterparts to get each concept shot, cut, and shipped at volume.
This is a hands on, wear many hats role. You're not waiting around for a finished brief, you're a genuine creative partner from the earliest idea, and you're comfortable adapting fast as priorities, categories, and brands shift.
You'll work across both Hims and Hers and each category, taking direction from Strategists on either line of business and executing it with your own creative craft. Producing at the volume this pod needs means staying hands on across the whole path from concept to a launched, high performing ad, not just owning one piece of it.
Partner with the marketing Creative Strategist from the earliest concept stage, translating their vision and scripts into a fully realized visual approach.
Own the visual execution of the pod's output end to end, bringing the Strategist's scripts and concepts to life on screen, and contributing to copy or hooks when it helps.
Be ready to direct shoots in person, giving real time notes to talent, crew, and production, and step behind the camera yourself (when needed) for lean, quick turnaround setups.
Adjust lines on set when needed to keep the words and the visuals in sync. The scripts themselves come from the Strategist, but your read on what's working in the room matters.
Shoot roughly 5 to 10 variants per concept to feed the post production iteration pipeline.
Partner closely with the Producer on shoot planning, covering locations, talent, props, wardrobe, and shot lists.
Collaborate with editorial and post production on every cut, giving clear, specific feedback to keep the work aligned with the original creative vision.
Maintain a high bar for craft across the board, composition, typography, color, motion, clarity, and voice, even at high volume and speed.

Creative Lead, Paid Social at Hims and Hers · LumiJobs

Creative Lead, Paid Social

Responsibilities

Qualification

Required

Benefits

Company

Hims and Hers

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