Drive Quality Pipeline & Revenue: Lead strategy, planning, and execution for high-yield trade shows and conferences, and partner initiatives focused on generating qualified pipeline that ultimately closes as won deals.
Stand-Out Event Experiences: Help Replicant stand out in a crowded space by bringing high creativity, innovation, and unique experience design to our trade shows and field activations.
Serve as the Sales & Marketing Bridge: Work lockstep as a strategic partner to Sales and BDR teams by actively listening to field feedback, sharing market findings, and coming to the table with proactive ideas to reach pipeline targets.
Full-Funnel ABM Mindset: Bring an account-based lens to field execution, collaborating closely across Demand Generation leadership (who own our overarching 1:1, 1:few, and 1:many ABM strategy) to extend target account programming into field events, build top-of-funnel momentum, and prevent mid-funnel deal stagnation.
Demand-Focused Partner Marketing: Drive joint co-marketing plays with key channel partners, applying a sharp demand generation lens to market "to and through" partner networks to create qualified pipeline.
GTM Orchestration, Strategy & Hand-Offs: Own the overall field event strategy, event calendar, and budget, while leading end-to-end program briefs, project management, and GTM communications—architecting pre-, during-, and post-event execution plans that eliminate ambiguity for BDR/AE follow-up.
Performance Tracking & RevOps Alignment: Partner closely with RevOps to measure program impact from ideation to post-mortem, utilizing dashboards, GTM Buddy widgets, and evidence-based reporting to track lead progression and SAO conversion.
What you’ll bring
6+ years of experience in a field and events marketing role, preferably within a fast-paced B2B technology and SaaS environment.
Proven track record of holding direct accountability for field-sourced pipeline targets, cost-per-SAO efficiency, and event ROI.
Demonstrated success co-designing and executing "to and through" joint demand generation programs with channel partners, consultancies, or tech alliances.
Experience working with external vendors (event agencies, design, event supply chain, and trade show organizers) as well as Revenue teams.
