Demandbase is accelerating its Agentic Marketing roadmap to bring customers an AI-native platform that performs critical B2B marketing jobs on behalf of marketers. We are looking for a senior product manager to ensure those capabilities do not merely ship; they become trusted, habitual, and monetizable parts of how marketing teams work.
This role will own the customer journey from initial discovery and first value through repeat AI usage, cross-capability adoption, consumption growth, and commercial expansion.
Strategic Responsibilities
Define the product-led growth strategy for Demandbase’s AI-native application
Own the end-to-end adoption funnel across discovery, activation, repeat use, capability composition, AI consumption, and expansion
Identify the behaviors that represent meaningful customer value, not merely clicks, sessions, or feature exposure
Partner with application PMs to remove friction and introduce the next relevant job or capability at the right moment
Design and run product experiments involving onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths
Develop lifecycle strategies for new customers and existing customers across multiple GTM user personas
Partner with Product Analytics and Data Science to establish instrumentation, behavioral cohorts, experimentation methods, and leading indicators of retention and expansion
Partner with Finance, Sales, Customer Success, and Marketing on AI packaging, credit models, trials, entitlements, and expansion motions
Create reusable growth patterns and platform requirements that can be applied across composable capabilities
