The Digital Experience Manager leads the strategy, design, and optimization of all digital touchpoints for our health and wellness brand. Your goal is to create intuitive, accessible, and engaging digital experiences that empower users to take care of their health. You’ll lead the reliability, platform migration, and conversion optimization of Tiny Health's digital storefront. You will bridge the gap between site reliability, brand quality, and revenue growth — owning everything from uptime and incident response to our Webflow-to-code-based migration and CRO experimentation. Your goal is to keep poweredbytiny.com and TH.com fast, accurate, and always available, while unlocking meaningful conversion growth quarter over quarter.
User Journey & Product Optimization: Own the end-to-end digital user journey across websites, mobile apps, and member portals. Optimize operational efficiency for web and app platforms.
User-Centric Design (UX/UI): Advocate for accessible, inclusive, and user-first design principles tailored to diverse health consumers and patients.
Content & Reputation Strategy: Oversee web content management systems (CMS) and digital reputation touchpoints to ensure trust, accuracy, and brand alignment. Catch the errors, edge cases, and missing details that would otherwise reach production, protecting brand reputation and revenue from avoidable mistakes.
Own reliability: Maintain site uptime and monitoring, keep critical incidents (site-down, broken checkout, tracking blackout) to a minimum, and drive a fast, level-headed resolution when they do happen.
Data & Performance Analytics & CRO Testing: Track key performance indicators (KPIs) using tools like Google Analytics or Adobe Analytics. Analyze user behavior to run CRO A/B tests and improve conversion rates and engagement.
Regulatory & Privacy Compliance: Ensure all digital pathways respect health data privacy standards (such as HIPAA, PIPEDA, or local equivalent regulations) and maintain high security and trust.
Lead the platform migration: Take poweredbytiny.com and TH.com off Webflow and onto a code-based stack alongside a brand refresh, protecting page speed, tracking/attribution, and organic SEO/GEO traffic through the transition.
Cross-Functional Collaboration: Partner closely with marketing, IT, clinical operations, and product teams to roll out new features, content updates, and online scheduling tools.
Qualification
Direct accountability for uptimeExcellent written communicationExperience working remotelySelf-directedWorking knowledge of HTMLProficiency in SlackA mission that actually pulls people in
Required
5+ years in web or digital experience management, ideally including direct ownership of a site migration or replatform
Direct accountability for uptime, monitoring, and incident response on a live website
Track record designing and shipping CRO/experimentation programs built on clean hypotheses and statistically valid reads
Strong technical fluency — able to evaluate a developer's work well enough to catch problems before launch, without writing the code themselves
Advanced familiarity with web analytics and testing tools (e.g., GA4) and ad tracking/attribution systems.
Experience managing external development teams, contractors, or agencies to scope, budget, and deadline
Excellent written communication, able to explain a complex technical decision so a non-technical stakeholder can act on it without a follow-up call
Previous experience in a fast-paced startup environment
Preferred
Work experience in DTC health/wellness companies
Experience working remotely, with proficiency in Slack
Self-directed, proactive, and comfortable with ambiguity
Experience in DTC/e-commerce or consumer health and wellness
Working knowledge of HTML, CSS, and JavaScript sufficient to scope and QA a developer's work
Proficiency in Slack
A mission that actually pulls people in
We make the microbiome measurable and actionable at every life stage, and real people write in to say it's life-changing.
