Define and execute the go-to-market strategy across segments, channels, and pricing.
Build and refine sales and onboarding funnels, shortening time-to-value from demo to deployment.
Drive expansion, retention, and revenue growth through structured customer journeys and success programs.
Partner with founders on positioning, messaging, and category creation — shaping how Reflow shows up in the market.
Run experiments across outbound, inbound, and partner-led motions; find what scales.
Develop and own the GTM playbook, from ICPs to touchpoints, success metrics, and process design.
Collaborate with product and engineering to translate market feedback into roadmap priorities.
Hire and lead future GTM roles (CS, sales, marketing) as the org scales.
Qualification
Proven operator in GTMWork directly with the foundersThis isn’t a “sales manager” role
Required
Proven operator in GTM, sales, or growth at an early-stage company
Experience in B2B or enterprise software, especially in one of these areas: data, analytics, productivity, BI, workforce and similar
Strategic and analytical → You can break down funnel performance and spot leverage points fast.
Equally comfortable in the weeds (closing deals, running onboarding) and at 30,000 feet (GTM strategy, metrics, ops).
Sharp communicator who can translate complex product value into clear, human messaging.
Entrepreneurial by default → Former founder, first business hire, or someone who thrives in chaos and turns it into process.
Bonus if you’ve sold or marketed productivity, analytics, or performance intelligence software.
Be the first business and GTM hire at Reflow building the foundation for how we grow, learn, and sell.
Work directly with the founders, influence product and market direction, and have ownership over every step of our customer journey.
This isn’t a “sales manager” role; it’s a company-shaping position for someone who wants to drive product-market fit and scale.
We’re flexible on setup (contract or full-time), but you’ll need to move fast, experiment relentlessly, and be obsessed with learning how customers buy and succeed.
