Own Relay's full paid media portfolio — paid search, paid social, affiliate, CTV, linear TV, and direct mail. Set channel strategy, budget allocation, and performance targets across brand and performance objectives. Hold the team accountable to both.
Directly manage and develop a team of performance marketers, owning hiring, leveling, performance management, and growth pathways while coaching on channel mechanics, creative strategy, and business impact.
Lead Relay's TV and CTV strategy, partnering with Brand and Creative on messaging and measurement. Build the attribution infrastructure that connects upper-funnel investment to downstream efficiency.
Drive paid search and paid social programs with a bias toward continuous experimentation — audience segmentation, creative testing, bidding strategy, and landing page optimization across both PLG and sales-assisted conversion paths.
Own the affiliate program end-to-end, including partner recruitment, commission structure, compliance, and performance management. Identify non-obvious distribution partners in the SMB ecosystem.
Work with the data team to build and maintain Relay's measurement infrastructure across paid channels — media mix modeling, multi-touch attribution, and incrementality testing. Own the methodology and use it to strengthen decision making.
Own paid media budget modeling, pacing, and forecasting, partnering with Finance on plans that hold up under scrutiny and flex intelligently as performance data comes in.
Qualification
A public POV on performance marketingThe Interview ProcessStage 1Stage 2Stage 3
Required
8+ years in performance marketing or paid media, with at least 2 years managing a team, ideally at a high-growth SaaS, fintech, or subscription business.
You've owned a multi-million dollar monthly paid media budget and can walk through how you've allocated across channels, how your thinking evolved, and what you'd do differently.
You are an expert in attribution — you can walk through an incrementality test you've designed, a media mix model you've commissioned, or an attribution debate you've settled. You don't accept last-click as an answer.
Deep hands-on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate — with working knowledge across the rest.
You've driven acquisition into both PLG and sales-assisted funnels and understand how channel mix, creative, and landing experience need to flex depending on which motion you're feeding.
Strong communicator who can translate channel data into business narrative — you've made a budget ask to a CFO or CEO that landed.
SQL and AI-fluent in how you and your team work — using it to accelerate analysis, creative iteration, reporting, and audience research.
Preferred
Experience in a regulated industry (fintech, healthcare, insurance) — you know how to run aggressive acquisition programs within compliance constraints
Experience marketing to small business owners or self-employed professionals
Experience with direct mail as an acquisition channel
A public POV on performance marketing, attribution, or media strategy
The Interview Process
Stage 1: 45-minute video call with a member of the Talent team
Stage 2: 60-minute video call with the VP of Marketing
Stage 3: 60-minute Live Scenario with the Marketing team
