Design the strategy: Define the go-to-market strategy for field programs: what we do, where we show up, and how we win in this market
Own end to end execution: Develop programs from scratch, execute flawlessly, and create meaningful engagement opportunities with leaders that drive pipeline growth and revenue.
Drive cross-functional collaboration: You'll partner directly with ADs, and FDLEs (Forward-Deployed Legal Engineers) to run high-impact field programs across segments and execute 1:1 ABM plays for our most strategic accounts.
Build the programming: Design 1:1, 1:few, and 1:many field marketing experiences (conferences, client workshops, executive dinners, etc) that align to active opportunities and target accounts.
Partner and collaborate with executives: Drive executive Partner with senior executives, including C-Suite, Advisory Board, and Partners, to understand account dynamics, GTM strategy, and programming gaps — actively shaping deal strategy, not just executing events
Identify new opportunities: Drive both strategy and execution: identify existing and net-new conferences, owned events, and field tactics that reach legal leaders most effectively, then run point from creative brainstorming through post-event follow-up
Deliver results: Own outcomes across executive access, account penetration, opportunity acceleration, and pipeline growth
Qualification
Core Qualifications5-7+ years of experience in fieldCreative and strategic thinkingExceptional executive presencesStrong ownership of programmingFamiliarity with AIAn established network across vendorsWhat Success Looks LikeDefine initial concepts
Required
Core Qualifications
5-7+ years of experience in field, events, or ABM marketing
A track record of building an events strategy vs. simply managing an established calendar
Creative and strategic thinking, you can turn a vague idea or goal into a concrete, compelling plan and see it through to execution
Exceptional executive presences. You have the confidence to engage senior leaders as a peer, not just a planner, and you build credibility fast.
Strong ownership of programming, where to prioritize, how to move projects forward, and work quickly
Preferred
Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
An established network across vendors, production, and other teams to help execute events.
Managed an events program for a fast-paced, growing enterprise business
What Success Looks Like
Develop a strong understanding of Norm’s GTM model, business priorities, audiences, and existing event commitments.
Build relationships with key internal stakeholders and assess current partners, processes, and capabilities.
Present a prioritized field and ABM events strategy, including where Norm should host, partner, sponsor, and build net new programming.
Define initial concepts, target audiences, content packages, budgets, and success measures for priority programs.
