Own execution of trade shows and regional programs end to end, from planning and negotiation through contracting, promotion, activation, and post-event reporting.
Own on-site logistics and execution for tradeshows, conferences, and small format events. Ensuring high-touch, on-brand delivery for customers, prospects, and partners.
Partner with Sales and Demand Generation to align target account lists for each program and convert event and sponsorship engagement into qualified pipeline.
Evaluate and prioritize third-party sponsorship opportunities based on audience fit, brand visibility, and pipeline potential.
Collaborate with Product Marketing to align messaging and enablement across your programs.
Manage individual program and sponsorship budgets within the overall plan.
Track and report on performance for each program you run, including pipeline influenced, cost-per-lead, attendee quality, and sponsorship ROI, and share recommendations on what to repeat, adjust, or cut.
Cultivate relationships with sponsoring partners and event organizers, and surface new opportunities and competitor/industry intel for your manager to evaluate.
Keep your manager and cross-functional stakeholders aligned on the status, risks, and results of every program on your calendar.
Qualification
Obsessive about the detailsHighly organized and deadline-drivenData-drivenFamiliarity with the developer tools
Required
4 to 6 years of experience in B2B field marketing or event marketing, ideally at an enterprise technology or SaaS company.
A proven track record owning trade shows and third-party sponsorship relationships end to end, including negotiating packages and managing renewals.
Obsessive about the details: nothing ships half-finished, no loose end goes untracked, and mistakes don't repeat.
Comfortable executing against a calendar and budget set by your manager, using good judgment to solve problems in the moment and flagging trade-offs before they become risks.
Highly organized and deadline-driven, able to juggle multiple concurrent programs and events across a region without letting quality slip.
A strong collaborator who can work effectively across teams, align stakeholders around shared goals, and keep every program moving from planning through follow-up.
Data-driven: comfortable tracking pipeline and sponsorship impact and reporting results to leadership.
Willing to travel up to 40% during peak event season.
Preferred
Experience in a hybrid or fast-growing startup marketing team where standards are high and support is lean.
Familiarity with the developer tools, infrastructure, or AI/agent tooling space.
Direct experience negotiating sponsorship contracts with major industry conferences.
