Own Kaizen's events strategy end-to-end. Build and run the annual calendar, anchored to the federal buying year: fiscal year-end, agency budget windows, and the conferences where our buyers actually show up
Decide where Kaizen shows up and where it doesn't. Evaluate conferences and sponsorships, negotiate levels and booth placement with organizers, and be willing to walk away. A defensible no matters as much as a good yes
Own our physical presence. Booth design, demo staging, collateral, and swag that match the caliber of the product, along with the vendors and production partners who build them
Run the field motion alongside sales. Account targeting, pre-event outreach, on-site meeting scheduling, team travel and staffing, and the follow-up that determines whether the show produced anything
Own the satellite program around major shows. Executive dinners, agency roundtables, and closed-door briefings, most of them in Washington, where the highest-value conversations often happen off the show floor
Land Kaizen leadership on stage and in the content. Speaker placement, panel submissions, and awards in partnership with Brand & Storytelling and Government Affairs, with photo, video, and customer story capture planned into the run-of-show
Scope and build Kaizen-hosted events. Define what we should own, whether a summit, a dinner series, or a recurring briefing, and determine whether we host it outright or co-host with a govtech company, consulting firm, or systems integrator
Own the budget and the reporting. Manage spend and tradeoffs across the program, and build reporting with BizOps that ties events to pipeline, qualified meetings, and cost per meeting
Navigate federal ethics rules. Gift and hospitality limits vary by agency and shift again at the state and local level. Work with Legal to design programs that are both generous and compliant
What You'll Bring
4-10 years in events, experiential marketing, or field marketing, with direct ownership of strategy and budget rather than execution alone
Demonstrated experience owning a conference circuit: which shows to commit to, what a sponsorship is worth, how a booth gets built, and how the week runs
Qualification
You manage vendorsYou're emotionally intelligent
Required
You've built an events program rather than inherited one, owning the strategy, the budget, the vendor bench, and the measurement
You know the federal conference landscape, or you'll learn it quickly, and you can tell a show that draws program offices and CIOs from one that only draws vendors
You think in pipeline rather than attendance, and you've defended an events budget with something more rigorous than photos and a headcount
You're comfortable in the operational detail: shipping, badge scans, AV failures, staffing, and the seating chart that determines whether a dinner works
You're credible with senior government audiences, from a two-star Army general to an agency CIO to a contracting officer
You manage vendors, agencies, and production partners by directing their output rather than depending on it
You thrive with high autonomy in ambiguous, fast-moving environments, and you self-generate the agenda rather than waiting for one
You're AI-pilled and default to these tools in your daily workflows
You're emotionally intelligent, thoughtful, and empathetic toward public sector missions
