Build the strategy: Create Norm’s brand events roadmap, including flagship programs and original event properties that can grow in reach and influence.
Identify opportunities: Determine the conversations, audiences, institutions, and market moments where Norm should have a meaningful presence.
Create exceptional programs: Lead executive forums, policy gatherings, industry events, strategic partnerships, and other high-profile experiences.
Develop programming and audiences: Shape each event’s purpose, format, content, speakers, and guest list while recruiting influential participants.
Advise and collaborate: Partner with Norm’s leadership and cross-functional teams on event opportunities, programming, partnerships, and external positioning.
Own execution: Manage budgets, timelines, agencies, vendors, production, hospitality, and on-site delivery from concept through completion.
Measure impact: Evaluate programs through strategic relevance, audience quality, relationship value, influence, and brand impact.
Qualification
Core QualificationsFamiliarity with AIAn established network across businessWhat Success Looks LikeDefine initial concepts
Required
Core Qualifications
Significant experience developing and executing high-profile events for senior and influential audiences.
Experience developing executive-level programming and preparing senior leaders for public appearances.
A track record of building an events strategy vs. simply managing an established calendar.
Strong editorial and programming instincts, with the ability to recognize which conversations are timely and worth creating.
Exceptional executive presence and credibility with senior internal and external stakeholders.
The ability to turn an ambitious or ambiguous idea into a clear strategy and exceptional finished experience.
Strong creative judgment paired with rigorous operational and financial discipline.
Preferred
Familiarity with AI, legal technology, regulation, or another complex enterprise category.
An established network across business, law, government, policy, technology, or academia.
What Success Looks Like
Develop a strong understanding of Norm’s brand, business priorities, audiences, and existing event commitments.
Build relationships with key internal stakeholders and assess current partners, processes, and capabilities.
Present a prioritized brand events strategy, including where Norm should host, partner, sponsor, or decline.
Define initial concepts, target audiences, potential speakers, budgets, and success measures for priority programs.
Establish a clear roadmap for Norm’s flagship events and original event properties.
