As our Event Marketing Manager, you will own the engine that drives demand for Field Materials AI from trade shows and virtual events. This is a hands-on, full-stack marketing role. One day you'll be managing trade show logistics, the next building a HubSpot report to prove the event-generated pipeline, and the next you'll be building a Hubspot audience for a trade show or a webinar.
Plan and execute trade shows and events end to end — logistics, booth, collateral, lead capture, on-site coordination.
Own company swag and marketing collateral for customers, prospects, and employees end to end — sourcing, inventory, and budget — and build a repeatable process to distribute it to the right people at the right time.
Plan and run webinars, including co-hosted sessions with integration partners and professional associations — from scheduling and webinar platform logistics to promotion and follow-up.
Build pre/post-event email campaigns to drive attendance and conversions, for both physical and virtual events.
Run paired social media campaigns promoting events and webinars, leveraging Hubspot audiences and creative templates provided by the company.
Track event and webinar ROI and leads in HubSpot, turning data into clear recommendations.
Qualification
Owner MindsetAnalytical & CreativeHands-On OperatorStrong CommunicatorBias for ActionBachelor's degree minimum
Required
Owner Mindset: You take full responsibility for outcomes and don't wait for instructions to improve a process. You're comfortable building the playbook, not just running it.
Analytical & Creative: You're equally happy in HubSpot reports and a creative brief. You like proving what works with data and aren't satisfied with vanity metrics.
Hands-On Operator: You enjoy "rolling up your sleeves," juggling events, campaigns, and deadlines at once without dropping the ball.
Strong Communicator: You can write clean, compelling copy in a way that resonates with construction professionals, from CFOs to field operations leaders.
Bias for Action: You move fast, ship, measure, and iterate, and you thrive in the ambiguity of a fast-paced startup.
3+ years of experience in field/event marketing (B2B SaaS experience strongly preferred).
Hands-on proficiency with HubSpot (or a comparable marketing automation/CRM platform), including building campaigns, workflows, and reports.
Demonstrated experience planning and executing trade shows or events end to end.
Ability to manage multiple projects simultaneously in a fast-paced startup environment.
Bachelor's degree minimum.
Experience managing paid social campaigns, particularly LinkedIn Ads, is a plus.
